photo by Peter Medilek



"a healing experience"
Eric, Berkeley
"transcending experience"
Sylvia, Oakland
"impeccable work"
MIchelle, Berkeley



Imagine you have a dentist's appointment today and instead of apprehension, you feel a sense of calm and relaxation.Imagine entering a dental environment like no other: a wellness spa designed for your comfort and the first eco-friendly dental office in the country. Imagine receiving a healing foot massage and listening to meditative music while your teeth are lovingly cleaned. Imagine seeing your smile miraculously transformed with state-of-the-art techniques, biocompatible materials, and hand-made restorations.

This is not a dream: we are transcendentist® and Dr. Fred Pockrass.



photo by Peter Medilek
Dr. Fred has been a restorative and general dentist for more than 27 years. He graduated from McGill University, Montreal, Canada, and began his practice in Ottawa, the capital city of Canada, revitalizing the practice of a retiring dentist. After eight years, Dr. Fred fulfilled a life-long dream of studying with a meditation master in India and moved to the Himalayas. While there, he created a Western-style dental clinic and until late 2000, served as personal dentist to a renowned Indian guru and provided dental care to clients from around the world. Always an avid student of the latest advances in dentistry, he recently completed the acclaimed PAC-Live program in Aesthetic Dentistry at University of the Pacific in San Francisco, CA.

In addition to his dental degree, Dr. Fred holds a PhD. in meditation, is a certified Tai Chi instructor, a lifelong practitioner of yoga, and has taught these arts for 20 years. He has been a featured speaker at international conferences on developments in dentistry and meditation. His passion is transforming his clients’ experience of the dentist and making each person an expert in their own oral well-being.

Dr. Fred is a member of the American Dental Association, the American Academy of Biological Dentistry and serves on the Advisory Board of the Academy of Intuitive Medicine ( http://intuitionmedicine.org ). He is Canadian and American Board certified and licensed in Quebec and Ontario since 1981 and in California since 2001.

Dr. Fred is married to Ina Pockrass, whom he met on the Big Sur coast in November of 2000. They opened the first office of transcendentist® in March 2003 and co-parent two wonderful teenagers, Becca and Elliot.



photo by Peter Medilek
Ina Pockrass is a branding and marketing expert and practiced law for 18 years. transcendentist®, Inc. was co-founded by Ina and Dr. Fred in 2002.

Ina’s legal specialty is intellectual property, the creation and protection of intangible assets, like trademarks. She was partner at the prestigious law firm Pillsbury Madison and Sutro (now Pillsbury Winthrop), heading the firm’s West Coast Intellectual Property group of 70 attorneys. In 1998, she moved her practice to Heller Ehrman White and McAuliffe, continuing to handle high-tech litigation for well-known companies, and teaching trial advocacy to young lawyers. Ina frequently lectured on cutting edge branding and advertising issues.

A driving force behind eco-dentistry™, the comprehensive approach to sustainability for healing practitioners, Ina is chair of the Board of Directors of Circle of Life, the organization founded by Julia Butterfly Hill, the woman who brought attention to the destruction of old-growth forests by living in an ancient redwood for more than 2 years. Ina also serves on the Steering Committee for Sustainable Berkeley, a coalition of government, businesses and non-profits committed to making Berkeley the greenest city in the country. She is also a former board member of the Sustainable Business Alliance.

Ina has a BA in Philosophy from Mills College in Oakland, California and received her law degree in 1985 from The Washington College of Law at the American University. Before, and during law school, she worked as a congressional aid.

Ina is a life-long meditator, practices yoga and the NIA™ movement technique. She is the proud mother of 2 teenagers, Becca and Elliot, both of whom have beautiful smiles.


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